We launched three FAST channels in weeks instead of quarters — playout, SCTE-35, and monetization in one operating layer.
★★★★★
FASTLive
Director of Platform
National sports network
Broadcast infrastructure built for the future of streaming
Build FAST channels, manage live feeds, automate playout, and maximize video revenue with an AI-powered broadcast operating layer.
Broadcast Cloud · Live
latency 42msContent Sources
Live feeds · VOD · Playlists
Channel Engine
Scheduling · Playout
AI Monetization Layer
Contextual targeting
Edge Ad Insertion
SCTE-35 · Real-time
Every connected surface
FAST · OTT · Hospitality · Sports
18.4K
Streams
97.2%
Fill rate
99.99%
Uptime
Powering every distribution surface for modern video teams
FAST Channels OTT Platforms Sports Networks Hospitality TV
AI Advertising
Turn every video moment into revenue
Unlock AVOD, SVOD, and hybrid monetization with AI-powered decisioning, SCTE-35 live markers, and marketplace demand — without fracturing the viewer experience.
- Server-side and client-side ad workflows
- Contextual AI targeting across every moment
- GAM, SSP, and DSP connectivity
- Campaign analytics that improve yield
AI Ad Decisioning
Context · Yield · Fill
Scene
Vision
Match
Context
Yield
RPM
Campaign optimization+24% RPM
MonWedFriSun
Channel Operations
Complete broadcast control in one layer
Run channel origination, playout, and monitoring in a single operating layer — cutting tool sprawl while keeping broadcast-grade reliability.
- Automated scheduling and playout logic
- Live feed management with failover
- Graphics and branding overlays
- Private cloud, on-prem, or managed deploy
Playout Control Room
14:22:07:12
ON AIRPGM · SPORTS 24/71080i · 59.94
Timeline SchedulerGMT+0
PGM
AD
BUG
LIVE
ID
PGM
SPORTS 24/7
Live
CINEMA FAST
Live
NEWS NOW
Live
HOSPITALITY 1
Standby
Edge Ad Insertion
Real-time monetization at the edge
Deliver frame-accurate insertion and seamless playback across FAST, OTT, sports, and hospitality — so quality never trades off against revenue.
- Real-time SCTE-35 detection at the edge
- Low-latency ad replacement
- Every major distribution surface
- Session-level performance visibility
Edge Insertion
SCTE-35Marker detected
00:12:04.18Decision returned
00:12:04.22Ad spliced
00:12:04.26Sports
FAST
OTT
Platform Architecture
One operating layer for modern video infrastructure
Deploy MSOOCast across your workflow and stream in the highest quality anywhere — with reliability, scale, and monetization in one stack.
Channel Operations
Schedule, playout, and brand linear and FAST channels with broadcast-grade control from a single console.
Live Workflows
Ingest live feeds, manage failover, and keep events on air with monitoring built for real-time operations.
Edge Insertion
Detect SCTE-35 markers and splice ads in real time across FAST, OTT, sports, and hospitality surfaces.
Revenue Intelligence
Observe every session, optimize campaigns, and connect marketplace demand to moments that convert.
Partner Ecosystem
Built to integrate with your media stack
A network of cloud, advertising, and device partners that simplify live and on-demand workflows for every organization and use case.
Cloud Playout
CDN Partners
Ad Exchanges
SSP / DSP
Device OEMs
Systems Integrators
Analytics
Identity
From signal to revenue — without stitching together a dozen point tools.
How it works
A clear path from launch to scale
MSOOCast collapses channel ops, edge insertion, and revenue intelligence into one operating layer your team can actually run.
Connect your feeds & inventory
Ingest live and VOD sources, map ad inventory, and wire demand partners in one control plane.
Originate channels & playout
Schedule FAST and linear channels with broadcast-grade monitoring, failover, and branding.
Monetize at the edge
Detect SCTE-35 markers and splice the highest-value demand with frame-accurate insertion.
Optimize yield continuously
Use AI decisioning and session analytics to improve fill, CPM, and viewer experience over time.
Customer Spotlight
Customer Spotlight
A partner for teams building the next era of TV
Broadcast engineers, monetization strategists, and platform architects work alongside your team to launch channels, wire up demand, and scale revenue — with enterprise support at every step.
Talk to our teamPartner-ready
Platform at a glance
12B+
Ad opportunities analyzed every month
40ms
Median edge insertion latency
99.99%
Playout uptime SLA for live channels
150+
Channels originated on the platform
What our customers are saying
Engineering the future of broadcast experiences together.
Edge insertion cut our fill gaps and kept viewer experience intact. Latency targets that used to feel aspirational are now routine.
★★★★★
AdsEdge
VP Ad Operations
OTT streaming group
Engineering and monetization finally share the same source of truth. Channel changes propagate without the usual handoff chaos.
★★★★★
OpsAI
Head of Broadcast Engineering
Hospitality media
The partnership model matters as much as the software. Their team embeds with ours through launch and scale.
★★★★★
Partners
CTO
Independent channel group
We launched three FAST channels in weeks instead of quarters — playout, SCTE-35, and monetization in one operating layer.
★★★★★
FASTLive
Director of Platform
National sports network
Edge insertion cut our fill gaps and kept viewer experience intact. Latency targets that used to feel aspirational are now routine.
★★★★★
AdsEdge
VP Ad Operations
OTT streaming group
Engineering and monetization finally share the same source of truth. Channel changes propagate without the usual handoff chaos.
★★★★★
OpsAI
Head of Broadcast Engineering
Hospitality media
The partnership model matters as much as the software. Their team embeds with ours through launch and scale.
★★★★★
Partners
CTO
Independent channel group
Latest resources
Guides & answers for modern video teams
Everything you need to know about running and monetizing video on the MSOOCast broadcast operating layer.
GuideWhat is a broadcast operating system?
MSOOCast is a single operating layer that unifies channel creation, playout orchestration, live feed management, SCTE-35 workflows, and AI-driven ad insertion. It replaces the fragmented stack of point tools broadcasters traditionally stitch together.
Read more
PlatformWhich distribution surfaces do you support?
FAST channels, OTT platforms, sports networks, hospitality TV, and connected devices are all first-class targets. A single channel definition can originate to every surface simultaneously.
Read more
IntegrationHow does SCTE-35 ad insertion work on the platform?
Our edge infrastructure detects SCTE-35 markers in real time, calls the ad decision engine, and performs low-latency server-side replacement across broadcast, FAST, OTT, and hospitality feeds with frame-accurate splicing.
Read more
FAQ
Questions teams ask before they switch
Straight answers on integrations, deployment, and how AI lifts yield across your video stack.
Contact Us
Ready to discuss your broadcast infrastructure needs? Get in touch with our team of experts.
Send us a message
Contact Information
Email
Phone
Office
1309 Coffeen Avenue STE 1200Sheridan, Wyoming 82801
Hours
Monday – Friday: 9am – 5pmSaturday – Sunday: Closed
Schedule a Consultation
Book a free 30-minute consultation with one of our broadcast specialists to discuss your project.
Book Now