Put channels on air and sell every ad break
MSOOCast is broadcast and advertising software for FAST channels, OTT apps, IPTV operators, hotels, sports networks, and publishers. Play out the channel, run live events, insert ads at SCTE-35 cues, and fill each break with the right demand, from one platform.
Libraries & feeds
Rights · VOD · Live
Channel Foundry
Schedule · Brand · Playout
Moment Exchange
Scene · Audience · Demand
Edge Splice
SCTE-35 · Frame accurate
Network Fabric
FAST · OTT · Hospitality · Sports
Speaks the standards your plant already uses
- SCTE-35 · Ad cues
- SCTE-104 · Automation
- SCTE-224 · Blackouts
- SRT · Contribution
- RIST · Contribution
- HLS · Delivery
- MPEG-DASH · Delivery
- CMAF · Packaging
- VAST 4.3 · Ad serving
- OpenRTB 2.6 · Programmatic
- IAB Content Taxonomy 3.1 · Context
- ATSC A/85 · Loudness
Viewing and ad budgets have moved to streaming
Linear channels did not go away. They moved to connected TVs, apps, and FAST platforms, and the advertising followed.
49.0%
of all U.S. TV viewing went to streaming in July 2026.
Nielsen, The GaugeSept. 10, 2026$29.3B
projected U.S. connected TV ad spend in 2026, up 11% year over year.
IAB 2026 Digital Video Ad Spend & Strategy Report, via MediaPostMay 5, 20262,172
FAST channels tracked worldwide, up 17.5% in a year.
GracenoteAug. 20, 202627.5M
average U.S. viewers for Netflix's Christmas Day 2025 NFL game, the most-streamed NFL game in U.S. history.
Nielsen, via the Associated PressDec. 31, 2025
One platform for six kinds of television business
FAST, streaming, IPTV, hospitality, sports, and publishing run on the same signal chain, with workflows shaped to how each business earns.
01 / 06FAST channels
Launch FAST channels from your library and earn on every break
Free ad-supported streaming TV (FAST) turns a content library into linear channels on smart TVs and streaming platforms. MSOOCast schedules and plays out the channel, places SCTE-35 cues at every break, fills your share of the ad inventory, and delivers each platform the stream and program guide it expects.
One channel, every platform
Program once in Channel Foundry; Network Fabric packages delivery per platform.
Breaks that are always marked
SCTE-35 cues are written by playout, so platform-side and your own ad insertion both work.
Your inventory, filled
Edge Splice and Moment Exchange fill your share of breaks with direct and programmatic demand.
02 / 06OTT and streaming apps
Run linear channels and video on demand from one origin in your app
Streaming services now combine on-demand video, live channels, and ad tiers in one app. MSOOCast lets your app carry linear channels next to the catalog, inserts ads server-side with per-session decisions, and keeps the subscription and ad-supported experiences on one delivery chain.
Channels inside the app
Linear channels from Channel Foundry live beside the catalog with a shared program guide.
Server-side ads on every device
Edge Splice stitches ads per session, so smart TVs, mobile, and web behave the same.
Tier-aware decisions
Moment Exchange applies ad load and suitability rules per tier and content type.
03 / 06IPTV and pay-TV operators
Originate channels and sell local avails across IPTV and streaming
Cable operators, telcos, and IPTV providers run channel lineups over managed networks and, increasingly, over streaming apps too. MSOOCast originates local and promotional channels, detects SCTE-35 in network feeds to fill local avails, and brings IPTV and streaming ad sales onto one decision engine.
Local avails filled
Edge Splice detects network cues and fills local breaks with your campaigns and programmatic demand.
One ad decision for IPTV and apps
Moment Exchange sells both managed and streaming impressions from the same campaigns.
Low-cost local channels
Channel Foundry runs promo, community, and local channels with automation.
04 / 06Hospitality TV
Branded in-room TV that guests watch and properties can earn from
Hotels, resorts, and cruise lines own one of the most valuable screens a guest sees during a stay. MSOOCast runs branded property channels, inserts property offers and partner advertising per property, and replaces legacy headend playout with a system managed from one place.
Channels managed centrally
Brand and schedule property channels from one console across the portfolio.
Per-property offers
Insert dining, spa, and event promos by property and time of day.
A new revenue line
Sell in-room ad breaks to partners, with proof of play for every property.
05 / 06Sports networks
Keep the event on air and sell every timeout
Leagues, teams, conferences, and event producers need live control that does not fail and breaks that can be sold even when they are not scheduled. MSOOCast runs the live desk, monetizes timeouts and stoppages, enforces blackout rules, and keeps a 24/7 sports channel on air between events.
Breaks taken on cue
Live Desk sends correct SCTE-35 cues for every timeout, with set or open-ended durations.
Failover before fans notice
Venue feeds come in over SRT or RIST with backups and automatic switchover.
Blackouts enforced
Regional rules and alternate content are applied per event with SCTE-224 where supported.
06 / 06Digital publishers
Turn your video archive into channels on your site and on TV
News organizations, magazines, and video creators already produce a steady stream of video. MSOOCast turns that output into linear channels for your own site and apps and for FAST platforms, and monetizes it with contextual ads that do not depend on cookies.
Channels from the CMS
Rules turn tagged articles and clips into scheduled blocks automatically.
Contextual ads
Moment Exchange sells the subject of each segment, with no cookies required.
Owned and FAST distribution
Embed the channel on your site and deliver it to FAST platforms from one source.
Five products, one signal chain
Each product handles one step between your content and the viewer's screen. Use them together, or add one to the systems you already run.
1. Originate
Channel Foundry
Cloud playout and channel origination
- Scheduling and EPG. Daypart grids, programming blocks, loops, and rules that auto-fill the schedule from tagged library content. Program guide data exports for each distribution partner.
- Playout automation. Frame-accurate playlists that mix file-based programming with live windows. Secondary events trigger graphics, break signals, and source switches on time.
- Branding and graphics. Channel bugs, lower thirds, up-next promos, and squeeze-backs rendered in the output, so every platform receives the same branded feed.
Monitoring and alerts
Stream health, cue checks, and destination status in one view.
Analytics and proof of play
As-run, ad delivery, and session data you can export.
APIs and webhooks
Automate channels, schedules, and breaks from your own tools.
Roles, SSO, and audit log
Permission by team and channel, with every action recorded.
Run it where you need it, operated by whoever you choose
Deployment and operations are separate decisions. Pick where the software runs, then decide whether your team or ours runs the channel day to day.
Managed cloud
MSOOCast runs the platform for you in redundant cloud regions. Nothing for your team to install, patch, or scale.
Best for. FAST channels, publishers, and new streaming launches
Your cloud account
The platform is deployed into your AWS, Google Cloud, or Microsoft Azure account, so media stays in your account and usage counts toward your committed spend.
Best for. Broadcasters and streaming services with existing cloud agreements
On-premises and hybrid
Edge Splice and Network Fabric nodes run at your headend, facility, or property, with control in the cloud or on site.
Best for. IPTV operators, hotel groups, venues, and air-gapped facilities
Platform
Your team operates the channels with MSOOCast software.
- Licensed access to the products you choose
- Onboarding, training, and launch support
- Documentation, APIs, and webhooks
- Support with response targets by severity
Operated channel
MSOOCast staff run the channel with you. You keep the brand, rights, and audience.
- Everything in Platform
- Scheduling and channel operations by MSOOCast
- Live event operators and around-the-clock monitoring
- Ad operations and yield management
How a launch runs
Every launch follows the same five stages. Nothing goes public until real streams have run end to end.
Discovery
We map your content, rights, live sources, destinations, and how you sell ads today.
Design
Channel designs, integration plan, delivery profiles per destination, and the metrics that define success.
Build and connect
Sources, ad servers, demand partners, and platforms are connected and test streams go out.
Parallel run
Real streams run end to end: cue validation, ad fill tests, and partner QA before anything goes public.
On air
Launch with close monitoring, then tune schedules, ad load, and floors in the first weeks.
Built for channels that cannot go dark
Reliability
- Redundant origination for every channel, with automatic switchover
- Primary and backup inputs for live sources, monitored for loss, black, and silence
- Slate and promo fallback, so a failed ad call never becomes dead air
- Multi-CDN publishing with health-based steering
- Per-destination monitoring and alerts to your on-call tools
Security
- Encryption in transit (TLS) and at rest
- Single sign-on and role-based permissions by team and channel
- Audit log of every schedule, break, and configuration change
- Least-privilege access for MSOOCast staff, logged and reviewed
- Customer environments isolated; dedicated deployments available
Works with the stack you already run
Ad servers, encoders, CDNs, FAST platforms, headends, and hotel TV systems connect through open standards.
Ad servers
VAST 4.x and VMAP
Programmatic demand
OpenRTB 2.6
Encoders and contribution
SRT, RIST, MPEG-TS, SCTE-104
CDNs
HTTP origin, multi-CDN
FAST and distribution platforms
Platform delivery specs: HLS or DASH plus EPG
Operator headends
MPEG-TS over UDP multicast, SRT, or RIST
Hospitality systems
On-site edge node
Content protection
CPIX key exchange
Identity and access
SAML 2.0 and OpenID Connect
Monitoring and alerting
Webhooks and email
Data and reporting
Reporting API and scheduled exports
Measurement
VAST tracking and OM SDK
How we work with you
Platform
Your team operates the channels with MSOOCast software.
Operated channel
MSOOCast staff run the channel with you. You keep the brand, rights, and audience.
Questions we hear first
Something else on your mind? Email [email protected] or call (202) 964-3643.
Tell us what you are launching
Channels, live events, a hotel portfolio, or ad insertion on a stream you already run. Share a few details and the right engineer will get back to you.
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